Late last night I was reading wired (it's a magazine). There were lots of articles about the Internet, consumers, etc. Two of the ones that most interested me were an interview with a man who has just written a book about blogging and an article about the Google/Facebook war for Internet dominance. There was also recently an article in Time that addressed the revolutionary effect of Twitter. Those three articles got me to start thinking about how we - as "consumers" of the Internet - control the information on the Internet.
We shaped that change. We are the reason Twitter is so popular. We are the reason the word "google" now signifies a verb, why the words "facebook" and "mapquest" are verbs, verbs that imply Internet use. Have you ever said, "Go google that, I'll facebook you, can you mapquest some directions, etc"? In the same way that we shape language by accepting that 'to google' means to search for something online through a particular search engine, we shape that search engine with our demands and needs and constant use of the Internet.
While I find the amount of information the Internet has on me a little scary, I am also fascinated by it's dependance on us, the consumers. Our social decisions effect the use of the internet. As more and more information becomes avaliable, we, as internet users, become more and more dominant. Post your thoughts!